| Source | What it gives us | Period | Limits |
|---|---|---|---|
| Google Sheet Sales sheet | DTC and wholesale revenue, units, product cost and profit by line | Jan–Sep 2026 | Entered by hand. Some totals don't match their own rows, and some blocks are unlabeled. |
| Shopify Sales reports | Gross sales, discounts, returns, shipping and taxes by sales channel | Reports run so far cover Jan 2025 to date | Not split to 2026 yet, so not charted. Wholesale is mostly not here: it's invoiced in Xero and Brandboom. |
| Shopify Payments payouts | Charges, refunds, processing fees, net payout | By payout date | Shopify Payments only. Excludes Shop Pay Installments, Collective and other sources. |
| Shopify Finance summary | Product cost on sales that have a cost recorded | Jan 2025 – Sep 12, 2026 | From a screenshot, not split to 2026 yet. About 9% of net sales have no cost. |
| Not shared Xero, Brandboom | Wholesale invoices and receivables | n/a | We haven't seen these. |
| Level | Amount | Status |
|---|
| # | Question | Why it matters |
|---|
What we do, what we recommend, and why each piece matters.
Prepared for Tre Dabney · October 2026
A real ledger, reconciled to your bank, card and payout statements, and closed on a fixed schedule.
A monthly reporting package and a weekly dashboard focused on margins, cash and inventory.
Forecasts, systems and support, delivered so you can be the brand builder, not the accountant.
Leads the relationship and works alongside you through the clean-up, then steps back to monthly reviews.
Runs your books day to day: categorization, reconciliations, payroll, bills and the month-end close.
Signs off the chart of accounts and opening balances, reviews the first closes, then leads quarterly planning.
Books closed and reconciled each month, aiming for about day 15 at first and tightening to day 10.
A dashboard with unit economics, margins and cash, so you decide from data and not from memory.
A rolling cash forecast that plans inventory buys, drops, events and owner draws ahead of time.
A reporting package and a review call, so every month ends with a clear picture and a next step.
A real ledger, with every bank, card and payout source feeding in.
2026 reconciled to statements and ready for tax, with true opening balances.
The first live month, run end to end, so every integration is proven.
The steady monthly rhythm: close, report, review and plan.
| A spreadsheet | A general ledger | |
|---|---|---|
| What it records | What was typed in | What the bank, card and payout feeds actually did |
| Detail | Amounts by category | Date, vendor and memo on every transaction |
| Proof | None to check against | Reconciled to each statement |
| Margin by channel | A best guess | DTC and wholesale tracked separately |
| Tax and lenders | Hard to defend | Audit trail behind every number |
Cash, cards, loans, inventory and receivables as of Jan 1, from the 2025 return and workpapers.
Every bank, card, loan and payout source tied to its statements, month by month.
A clean P&L, balance sheet and tax package handed to your CPA.
Tie inventory to Shopify counts, fill in missing costs, fix negative stock, and add freight, duties and tariffs to landed cost.
Moving production from China to LA changes your landed cost. A reliable baseline first shows whether the move pays off.
A business-only card and clearly labeled owner draws, so personal and business spend never mix.
Draws set against profit, with tax set-asides agreed with your CPA before the money leaves the business.
Revenue, profit and draws side by side every month, so there are no surprises at tax time.
Move filing to Numeral, review where you have nexus, and compare tax collected with tax filed, state by state. Avalara runs in parallel until handoff.
Payroll tied to provider reports and quarterly filings, with contractor payments and 1099s handled at year end.
A year-end package delivered to your tax preparer, plus a CPA partner for entity and owner-draw questions.
We build the 2027 budget and test the goal against unit economics: how many orders, at what margin, with what cash and inventory.
That includes the 8-city tour, planned with a budget for each stop.
We get access to everything, count the transactions, and size the clean-up precisely. You get the next version of this dashboard, built on real detail.
Then you get a fixed quote for the full clean-up, based on what we found.
Discovery fee: [to be confirmed]